
BE PART OF SINGAPORE'S BIGGEST PERSONAL FINANCE FESTIVAL
•
OVER 30+ SPEAKERS
•
BE PART OF SINGAPORE'S BIGGEST PERSONAL FINANCE FESTIVAL
•
BE PART OF THE FUN
•
BE PART OF SINGAPORE'S BIGGEST PERSONAL FINANCE FESTIVAL
•
BE PART OF THE FUN
•
BE PART OF SINGAPORE'S BIGGEST PERSONAL FINANCE FESTIVAL
•
BE PART OF THE FUN
Get access to the festival
Satu Explorer
$4
EACH
- Up to 85% off tickets 🤑
- Free goodie bag (worth S$60)
- Entry to lucky draws and giveaways 🎁
- Access to all stages and event booths
Jalan Duo
$7
Bundle for 2
- Up to 85% off tickets 🤑
- Free goodie bag (worth S$60)
- Entry to lucky draws and giveaways 🎁
- Access to all stages and event booths
Shiok Squad
$12
Bundle for 4
- Up to 85% off tickets 🤑
- Free goodie bag (worth S$60)
- Entry to lucky draws and giveaways 🎁
- Access to all stages and event booths
AGENDA
Explore and Grow Your Wealth Through Smarter Personal Finance Decisions!
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9:00 am
Orchid Stage
Doors Open
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9:00 am
Merlion Stage
Doors Open
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9:50 am
Merlion Stage
🎁 Lucky Draw 1: Amazon Vouchers worth $1,200
Do come early and occupy the seats in front to stand a higher chance of winning!
No items found.
10:00 am
Merlion Stage
Opening
🎤 Opening Speech

ROHITH MURTHY
Chief Executive Officer & Director, MoneyHero Group
10:00 am
Orchid Stage
Opening
🎤 Opening Speech (Simulcast from Merlion Stage)

ROHITH MURTHY
Chief Executive Officer & Director, MoneyHero Group
10:10 am
Orchid Stage
What's New in Finance (WNIF)
What's New in Finance 1
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10:15 am
Merlion Stage
Panel
Thrive in Expensive Times: Financial Strategies to Beat Rising Cost of Living
- Strategies to cope with inflation and rising cost of living in Singapore, including budgeting and practical money moves
- Optimising savings and maximising investment opportunities in an increasingly volatile global market market
- Balancing short-term needs with long-term financial goals, from family planning to achieving financial independence

GERALD WONG
Founder & CEO, Beansprout

ANGELA TENG
Head of Editorial, The Simple Sum

AYUSH GOYAL
Country Manager, Singapore, MoneyHero Group (Moderator)
10:20 am
Orchid Stage
Panel
Personal Finance 101: Take Control of Your Money
- Why budgeting and expense tracking is an important habit
- Emergency funds: How much you should set aside
- Basic financial planning tools: CPF, insurance, and savings accounts, and diversifying your investments

CHERIE WANG
CEO & Founder, Planner Bee

VIVIENNE ONG
Marketing Lead, MoneyOwl by Temasek Trust

JUSTIN TAN
Portfolio Wealth Specialist, Standard Chartered Bank

MIRIAM FRANKLIN
Director of Technology & Product Operations, MoneyHero Group (Moderator)
10:40 am
Orchid Stage
What's New in Finance (WNIF)
Wise up: the smarter way to save on international transactions

YEE WON NYON
Senior Product Manager, WISE
10:50 am
Merlion Stage
🎁 Lucky Draw 2: Intercontinental Singapore (Robertson) - Junior Suite + Priority Pass Membership worth $1,079
No items found.
11:00 am
Merlion Stage
Keynote
Growing Together with Singapore
- Building financial resilience through discipline
- Adapting to a changing global environment
- Investing in your future alongside Singapore's transformation

JEFFREY SIOW
Acting Minister for Transport and Senior Minister of State for Finance
11:00 am
Orchid Stage
Keynote
Growing Together with Singapore (Simulcast from Merlion Stage)
- Building financial resilience through discipline
- Adapting to a changing global environment
- Investing in your future alongside Singapore's transformation

JEFFREY SIOW
Acting Minister for Transport and Senior Minister of State for Finance
11:05 am
Merlion Stage
Fireside Chat
What Lies Ahead for Singapore and Singaporeans?
- What are the challenges our economy will face in 2026?
- What kind of skills can Singaporeans pick up to thrive in a more complex world?
- What new opportunities do you see AI creating for Singaporeans, including through finance and investments?

JEFFREY SIOW
Acting Minister for Transport and Senior Minister of State for Finance

ROHITH MURTHY
Chief Executive Officer & Director, MoneyHero Group
11:05 am
Orchid Stage
Fireside Chat
What Lies Ahead for Singapore and Singaporeans? (Simulcast from Merlion Stage)
- What are the challenges our economy will face in 2026?
- What kind of skills can Singaporeans pick up to thrive in a more complex world?
- What new opportunities do you see AI creating for Singaporeans, including through finance and investments?

JEFFREY SIOW
Acting Minister for Transport and Senior Minister of State for Finance

ROHITH MURTHY
Chief Executive Officer & Director, MoneyHero Group
11:30 am
Merlion Stage
🎁 Lucky Draw 3: Dyson Airwrap 2.0 worth $859
No items found.
11:40 am
Orchid Stage
Lunch Break
No items found.
11:40 am
Merlion Stage
Lunch Break
No items found.
12:50 pm
Merlion Stage
🎁 Lucky Draw 4: Banyan Tree Rainforest King + Breakfast for 2 + 1-Day Admission Ticket to A Wildlife Park for 2 worth $561.60
No items found.
12:50 pm
Orchid Stage
What's New in Finance (WNIF)
What's New in Finance 3

DAPHNE TAN
Head of Business Development, CMC
1:00 pm
Orchid Stage
Panel
Your First Investment Portfolio: How to Start Investing
- Understanding the basics: Why should you start investing
- Choosing the right investment vehicle: Stocks vs Bonds vs ETFs vs REITs
- Tips for first-time investors: Common Mistakes to avoid when investing; Building a Diversified Portfolio; Understanding your Investment objectives

NG XIN YANG
Head of Wealth Advisory, uSMART

MICHAEL GILMORE
Co-founder, Money Awareness and Inclusion Awards

KEL VIN TAN
YouTuber, Kelvin Learns Investing

TIMOTHY HO
Co-founder & Managing Editor, DollarsAndSense (Moderator)
1:00 pm
Merlion Stage
Keynote
Securing Tomorrow, Today: The Evolving Role of Insurance in a Changing World
- How insurance empowers individuals to protect their families, assets, and futures in an increasingly uncertain environment
- Innovations in insurance that address modern challenges like longevity, critical illness, and evolving financial needs
- Importance of financial literacy and proactive planning in leveraging insurance as a foundation for long-term stability and peace of mind

MARK CZAJKOWSKI
Chief Marketing Officer, Manulife Singapore & Chief AI Officer, Manulife Asia
1:25 pm
Merlion Stage
🎁 Lucky Draw 5: Nintendo Switch OLED worth $549
No items found.
1:25 pm
Orchid Stage
What's New in Finance (WNIF)
What's New in Finance 4
No items found.
1:35 pm
Orchid Stage
Panel
Roadmap to a Million-Dollar Portfolio in Singapore
- Building a diversified portfolio vs stock picking
- Foreign exchange risk and geopolitical risk of overseas investing
- How starting early and improving your knowledge will help you reach $1 million faster

CHRISTOPHER RANDS
Joint Head of Global Multi Asset, Amova Asset Management

GEOFF HOWIE
Market Strategist, SGX Group

DAWN CHER
Bestselling Finance Author, @sgbudgetbabe

DILMINDAR SINGH
AVP, Business Development, MoneyHero Group (Moderator)
1:35 pm
Merlion Stage
Panel
Investor’s Playbook for 2026: Winning Strategies to Maximise your Wealth
- Key trends shaping the markets in 2026 and beyond
- How to balance short-term opportunities with long-term wealth building
- Adapting your strategy to thrive in fast-changing investment landscape

CHRISTOPHER FORBES
Head of Asia, CMC

JAMES OOI
Chief Market Strategist, Tiger Brokers Singapore

ISAAC LIM
Chief Market Strategist, Moomoo Singapore

DINESH DAYANI
Co-Founder, DollarsAndSense (Moderator)
2:00 pm
Merlion Stage
🎁 Lucky Draw 6: Klook Vouchers worth $500
No items found.
2:00 pm
Orchid Stage
What's New in Finance (WNIF)
What's New in Finance 5
No items found.
2:10 pm
Orchid Stage
Panel
Couple Finance: Managing Money as a Team
- Joint vs. individual accounts: What’s the best approach for managing finances as a couple?
- Making sure both parties contribute to financial planning: How to budget for big milestones (weddings, buying a home, starting a family, child’s university fund, retirement)
- How to ensure you become the last sandwich generation – so your children don’t have added financial stress

JOSH TAN
Founder, The Astute Parent

KELVIN ANG
Founder of Cheekiemonkies

DAPHNE LYE
CFP®, Solutions, Research & Investment Senior Lead, MoneyOwl by Temasek Trust

LESLIE LIN
Growth Marketing Lead, MoneyHero Group (Moderator)
2:10 pm
Merlion Stage
Keynote
Investing in Property: Timing the Market and Building Wealth Through Real Estate
- Property market trends: How to spot opportunities in the Singapore real estate market
- Timing your property investment: Knowing when to buy or sell for maximum return
- Building a real estate portfolio: Diversifying within the property sector for long-term wealth

MELVIN LIM
Co-Founder & CEO, PropertyLimBrothers
2:35 pm
Merlion Stage
🎁 Lucky Draw 7: Ergotune Supreme V3 worth $649
No items found.
2:35 pm
Orchid Stage
What's New in Finance (WNIF)
What's New in Finance 6

TONI FUNG
Chief Customer & Marketing Officer, Prudential Assurance Company Singapore
2:45 pm
Merlion Stage
Keynote
Mastering the Credit Card Game: How to Boost Miles and Cashback with Every Spend
- Strategies to earn the most cashback, miles, rewards and exclusive benefits in Singapore
- How to choose the right card based on lifestyle, spending habits, and personal finance goals
- Insider hacks for maximising card benefits across different categories, including travel, shopping, and dining
AARON WONG
Founder, The MileLion

AUDREY YAP
Founder, Your Lobang Sis

SETH WEE
Founder, Sethisfy

VAIBHAV CHAMOLI
Head of Commercial for Singapore and Head of Sales, Creatory, MoneyHero Group (Moderator)
2:55 pm
Orchid Stage

Keynote
US Market Outlook: Trump, Tariffs and AI
- Understand the potential impact of Trump’s policies on the 2025 US market.
- Analyse how tariffs could affect the US equity market.
- Which stocks are poised to benefit from the AI revolution?

JAMES OOI
Chief Market Strategist, Tiger Brokers Singapore
3:10 pm
Merlion Stage
🎁 Lucky Draw 8: The Ritz Carlton Millenia Singapore Gift Voucher worth $200
No items found.
3:20 pm
Orchid Stage
What's New in Finance (WNIF)
What's New in Finance 7

THOMAS LEE
Chief Product Officer, Manulife Singapore
3:20 pm
Merlion Stage
Panel
Making Your CPF Work Harder: Tactics to Secure Your Home and Build Retirement Income
- Take advantage of Government schemes to optimise your CPF
- Advanced CPF strategies: How to make use of CPF for retirement, housing, and healthcare
- Maximising returns on CPF investments: Balancing short-term needs with long-term retirement goals

GREGORY CHIA
Group Director of Retirement Income, Central Provident Fund Board (CPFB)

LENA TENG
Learning & Development and CPF Specialist, Providend

CHRIS CHONG
Founder, @HoneyMoneySG & @SoloBizSG (Moderator)
3:30 pm
Orchid Stage
Panel
Buying Your Dream Home: Understanding Your Budget to Servicing your Monthly Mortgage
- Calculating how much home you can afford, and planning for commonly overlooked upfront costs
- Navigating Home Loans: Understanding mortgage options when buying a home
- Borrowing Strategies: How to choose the right mortgage repayment plan and avoid costly pitfalls
- Renovation with ROI in Mind: The best renovations to boost your property value while staying mortgage-conscious

DAVID BAEY
Co-Founder & CEO of Mortgage Master

CLIVE CHNG
Associate Director, Redbrick Mortgage Advisory

FELICIA TAN
Head of Brand & Marketing, 99.co (Moderator)
3:45 pm
Merlion Stage
🎁 Lucky Draw 9: BRIC'S Bellagio V2 27" Medium Luggage Spinner worth $759
No items found.
3:55 pm
Orchid Stage
Keynote
Invest Smart: A Practical Guide for Singapore Investors
- Secure access to local and global markets with Longbridge
- Practical tools to set goals, assess risk, and diversify
- Investor protection with regulation, security, and transparency
- Grow with Singapore through SSBs, REITs, and CPF options

JAEDEN KOK
Investment Education Specialist, Long Bridge Securities
3:55 pm
Merlion Stage
Panel
InsurTech: Do You Still Need a Human Insurance Adviser Today?
- Why there are people don't believe in insurance and how perceptions are changing
- How financial advisers help you to cover your insurance needs comprehensively
- Exploring trends in digitalisation of insurance products, delivery and accessibility

KHOO POH HUAT
Chief Distribution Officer, Manulife Singapore

EDDY CHEONG
CEO, Havend Pte Ltd

THOMAS KAPELLER
Global Head of Partnership, Business & Product Development, Distribution & Sales, Chubb Life (Moderator)
4:20 pm
Merlion Stage
🎁 Lucky Draw 10: Amazon Gift Vouchers worth $300
No items found.
4:20 pm
Orchid Stage
Panel
How to Turn Your Side Hustle into a Regular Income Stream
- How to start a side gig while keeping your full-time job: aligning skills, interest and market demand
- Scaling your side hustle: Tips to transition from part-time side gigs to a full-fledged business
- Managing finances and avoiding burn-out for side hustles: How to properly manage income and have staying power

ADRIAN TAN
Author of 'No More Bosses' | Podcaster | Fractional Marketing Lead for HR Tech

NANCY LAI
Educator & Mumpreneur, Planyand & A Mighty Mum
4:30 pm
Merlion Stage
Keynote
The Power of Compounding: How Should You Invest in Your 20s to 40s to Build Wealth
- How does starting early with investments impact the growth of wealth through compounding?
- Why consistently contributing to your investment portfolio is the most important factor in growing your wealth over time.
- The magic of compounding when investing long-term in businesses with a strong reinvestment runway.

THOMAS CHUA
Founder, Steady Compounding
4:45 pm
Orchid Stage
Keynote
Recession-Proof Your Career: How to Stay Competitive in Tough Times
- Skills upgrading and personal branding for job security.
- Financial planning strategies in case of unexpected career shifts.
- Networking and job search strategies for economic downturns.

BRANDON LEE
Assistant Chief Executive, Transformation Support Group, Workforce SG
4:55 pm
Merlion Stage
🎁 Lucky Draw 11: Apple Airpods 4 (with Active Noise Cancellation) worth $249
No items found.
5:05 pm
Merlion Stage

Keynote
Making Insurance Simple: Breaking Barriers in Customer Experience
- Why traditional insurance feels complicated – And how we're changing that
- Understanding Singaporeans’ unique insurance needs: Flexibility, Affordability & Trust
- How FWD is simplifying insurance with Digital Innovation
- Building transparency & personalisation: The future of customer-centric insurance

ALVIN SOH
Interim Chief Financial Officer, FWD Singapore
5:10 pm
Orchid Stage
Fireside Chat
Smarter Credit & Debt Management: Securing Your Financial Health in the Age of AI
- Understand your financial habits, and know what’s your credit score
- Harnessing AI and digital banking to strengthen credit health
- Smarter ways to approach personal, student, and car loans — leveraging technology for transparency and better decision-making

SITI MASTURAH
Associate Director at VIV Associates (MDF Group), Certified Para-Counsellor, Motivational Speaker

DILMINDAR SINGH
AVP, Business Development, MoneyHero Group (Moderator)
5:35 pm
Merlion Stage
Closing Speech

ROHITH MURTHY
Chief Executive Officer & Director, MoneyHero Group
5:35 pm
Orchid Stage
Closing Speech

ROHITH MURTHY
Chief Executive Officer & Director, MoneyHero Group
5:40 pm
Merlion Stage
🎁 Lucky Draw 12: PRISM+ Q55 Ultra QLED Google TV worth $1,999
No items found.
Speakers

JEFFREY SIOW
Acting Minister for Transport and Senior Minister of State for Finance

THOMAS CHUA
Founder, Steady Compounding

MARK CZAJKOWSKI
Chief Marketing Officer, Manulife Singapore & Chief AI Officer, Manulife Asia

THOMAS LEE
Chief Product Officer, Manulife Singapore

CHERIE WANG
CEO & Founder, Planner Bee

MELVIN LIM
Co-Founder & CEO, PropertyLimBrothers

KHOO POH HUAT
Chief Distribution Officer, Manulife Singapore

GERALD WONG
Founder & CEO, Beansprout

DAVID BAEY
Co-Founder & CEO of Mortgage Master

EDDY CHEONG
CEO, Havend Pte Ltd

GREGORY CHIA
Group Director of Retirement Income, Central Provident Fund Board (CPFB)

SITI MASTURAH
Associate Director at VIV Associates (MDF Group), Certified Para-Counsellor, Motivational Speaker

CHRISTOPHER FORBES
Head of Asia, CMC

ISAAC LIM
Chief Market Strategist, Moomoo Singapore

JAMES OOI
Chief Market Strategist, Tiger Brokers Singapore

BRANDON LEE
Assistant Chief Executive, Transformation Support Group, Workforce SG

CHRISTOPHER RANDS
Joint Head of Global Multi Asset, Amova Asset Management

GEOFF HOWIE
Market Strategist, SGX Group

NG XIN YANG
Head of Wealth Advisory, uSMART

JUSTIN TAN
Portfolio Wealth Specialist, Standard Chartered Bank

ADRIAN TAN
Author of 'No More Bosses' | Podcaster | Fractional Marketing Lead for HR Tech

DAPHNE LYE
CFP®, Solutions, Research & Investment Senior Lead, MoneyOwl by Temasek Trust

DAPHNE TAN
Head of Business Development, CMC

VIVIENNE ONG
Marketing Lead, MoneyOwl by Temasek Trust

CLIVE CHNG
Associate Director, Redbrick Mortgage Advisory

ANGELA TENG
Head of Editorial, The Simple Sum

LENA TENG
Learning & Development and CPF Specialist, Providend

MICHAEL GILMORE
Co-founder, Money Awareness and Inclusion Awards

TONI FUNG
Chief Customer & Marketing Officer, Prudential Assurance Company Singapore

JAEDEN KOK
Investment Education Specialist, Long Bridge Securities

YEE WON NYON
Senior Product Manager, WISE

ALVIN SOH
Interim Chief Financial Officer, FWD Singapore

ROHITH MURTHY
Chief Executive Officer & Director, MoneyHero Group

KEL VIN TAN
YouTuber, Kelvin Learns Investing
AARON WONG
Founder, The MileLion

DAWN CHER
Bestselling Finance Author, @sgbudgetbabe

SETH WEE
Founder, Sethisfy

AUDREY YAP
Founder, Your Lobang Sis

KELVIN ANG
Founder of Cheekiemonkies

JOSH TAN
Founder, The Astute Parent

NANCY LAI
Educator & Mumpreneur, Planyand & A Mighty Mum

SARA WEE
Co-Founder, The Weeblings

AARON WEE
Co-founder, The Weeblings

VANESSA HO
Host and Content Creator, Co-Founder, FinTech Nation

JAVIER WONG
Event Host

CHRIS CHONG
Founder, @HoneyMoneySG & @SoloBizSG (Moderator)

THOMAS KAPELLER
Global Head of Partnership, Business & Product Development, Distribution & Sales, Chubb Life (Moderator)

TIMOTHY HO
Co-founder & Managing Editor, DollarsAndSense (Moderator)

DINESH DAYANI
Co-Founder, DollarsAndSense (Moderator)

FELICIA TAN
Head of Brand & Marketing, 99.co (Moderator)

MIRIAM FRANKLIN
Director of Technology & Product Operations, MoneyHero Group (Moderator)

AYUSH GOYAL
Country Manager, Singapore, MoneyHero Group (Moderator)

VAIBHAV CHAMOLI
Head of Commercial for Singapore and Head of Sales, Creatory, MoneyHero Group (Moderator)

DILMINDAR SINGH
AVP, Business Development, MoneyHero Group (Moderator)

LESLIE LIN
Growth Marketing Lead, MoneyHero Group (Moderator)
BE PART OF SINGAPORE'S BIGGEST PERSONAL FINANCE FESTIVAL
•
JOIN US IN PERSON
•
BE PART OF SINGAPORE'S BIGGEST PERSONAL FINANCE FESTIVAL
•
BE PART OF THE FUN
•
BE PART OF SINGAPORE'S BIGGEST PERSONAL FINANCE FESTIVAL
•
BE PART OF THE FUN
•
BE PART OF SINGAPORE'S BIGGEST PERSONAL FINANCE FESTIVAL
•
BE PART OF THE FUN
lucky draw prizes
Stand a chance to win up to $11,404 worth of staycations and prizes at the festival.
Terms & Conditions apply.
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singapore biggest personal finance festival
Here's a recap of the 2024 festival
BE PART OF SINGAPORE'S BIGGEST PERSONAL FINANCE FESTIVAL
•
JOIN US IN PERSON
•
BE PART OF SINGAPORE'S BIGGEST PERSONAL FINANCE FESTIVAL
•
JOIN US IN PERSON
•
BE PART OF SINGAPORE'S BIGGEST PERSONAL FINANCE FESTIVAL
•
BE PART OF THE FUN
•
BE PART OF SINGAPORE'S BIGGEST PERSONAL FINANCE FESTIVAL
•
BE PART OF THE FUN
FAQ
GENERAL
What is your theme for Seedly Personal Finance Festival 2025?
Where is Seedly Personal Finance Festival 2025 held?
What time do doors open for Seedly Personal Finance Festival 2025?
What time do I need to be seated by?
Is Seedly Personal Finance Festival 2025 a physical event?
What can I expect from Seedly Personal Finance Festival 2025?
Will lunch be provided at Seedly Personal Finance Festival 2025?
GOODIE BAGS
Can I collect a goodie bag on behalf of my friend?
I have purchased a ticket. How do I get my goodie bag?
Can I take more goodie bags than what I am entitled to?
TICKETING
I would like to bring my children to the event. Do I need to purchase a ticket?
I just bought a ticket. Am I entitled to the lucky draw?
Can I buy the tickets for my friends or loved ones?
What if I want to buy more than four (4) tickets?
What is EventNook?
Can I purchase a ticket on the day of the event?
How would I know if I have received my ticket?
Do I need to download anything before attending Seedly PFF 2025?
I didn’t get the confirmation email from EventNook. What should I do?
Is the ticket transferable if I can’t make it for the event last minute?
Is there a cap on the number of tickets in a single transaction?
CONTENT
Will Seedly Personal Finance Festival 2025’s content be streamed anywhere else or can I tune in on social media?
Can I get a copy of the slides from a keynote or booth?
When will the Seedly Personal Finance Festival 2025 recorded content be available?
PAYMENT
I forgot to include the promo code when I purchased my ticket. What should I do?
What is your refund policy?
How will I receive my ticket?
Can I share my ticket with a friend?
How do I pay for the event?